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Emily Mayfield

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Top Stories by Emily Mayfield

In an amusing article titled Thank Hillary Clinton (and leave your data too), authors Alexander Burns and Maggie Haberman reveal at what lengths some organizations will go to collect and expand their data. In recent weeks, advocacy organizations have bombarded voters with requests to send Hilary Clinton a virtual thank you card for her position as Secretary of State. Underneath all the sincerity, these “thank you cards” are actually a means of grooming and growing data on target audiences. “The groups ‘thanking’ her this week say there’s nothing insincere about their applause for Clinton,” writes Burns and Haberman. “If they happen to be building their email lists and databases at the same time, that takes nothing away from [Clinton’s] status as a national political symbol…” Big Data is slowly seeping into every facet of the digital (and political) marketing world. M... (more)

Dreamforce ‘09 – Sharpen Your Marketing

Next week marks the 7th annual Dreamforce Global Gathering, and we couldn’t be more excited. With 11,000 professionals, 300 speakers and 250 partners from 60 different countries, it’s an amazing opportunity to sharpen your marketing, collaborate with your teams and communities, and get all the best practices, networking, inspiration, and training you need to succeed. For those of you marketers, Dreamforce offers several power-packed breakout sessions to help improve your marketing by integrating a marketing automation solution with your Salesforce CRM. If you are considering impl... (more)

Make your Social Media Accountable

Your prospects and customers are spending more and more time online researching you, but not necessarily on your site. As dispensing company and product information through blogs, reviews, and social media sites becomes more and more prevalent among b2b companies, the need to track your customers and prospect behavior becomes increasingly important. Many organizations have spent countless hours and dollars building out social media strategies, but struggle to keep track of the impact.     Fortunately, social media guru, blogger, and web 2.0 activist Marcus Tewksbury of Alterian... (more)

Why B2B Buyers Are Like ‘The Bachelor’

One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus improving your quick wit and comedic timing.  (Plus, we also watch “Downton Abbey”, which makes you smarter just because it's English.) A few weeks ago, I was preparing for my presentation at the 2nd Annual Content Marketing Retreat in Langley, WA while enjoying my weekly dose of manufactured “reality s... (more)

Six Advantages of Progressive Forms for B2B Marketers

In B2B Marketing, gating premium content with forms is the practice for building in-house lead databases. Whether offering a white paper, eBook or Webinar, providing in-depth, expertise content your prospects want badly enough to fill out a form is a common lead generation challenge. But, even after the prospect has filled out one form, the challenge doesn’t end. The prospect must be nurtured and qualified as sales ready before marketers can prove they’ve contributed to demand generation goals. Progressive forms give marketers an edge. Let’s face it, requiring prospects to fill o... (more)