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Emily Mayfield

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Top Stories by Emily Mayfield

As the 2nd Annual Content Marketing Retreat unfolded, the Langley Center for New Media was like a petri dish for best practices, thought leadership, and revolutionary ideas for content marketing. I was honored to be a speaker (and Manticore Technology a sponsor), joining experts from across the U.S. to present on current issues surrounding content marketing and share case studies and tips on how to maximize various aspects of a successful content marketing campaign. The experience was very enlightening. Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. Tell stories. Story telling not only creates engaging content, but stories help build rapport with your audience. It... (more)

Build a “Mayan-Worthy” Editorial Calendar

The Mayans are notorious for building one of the most accurate and extensive calendars of all time. Their system used three distinctive calendars to track historical, religious, and astronomical events. The “Long Count” calendar—used for historical events—completed its 13th cycle at the end of December 2012 leading to the well-publicized “end of the world” theories. Far from that view, research tells us the Mayans believe that a calendar—like time—has no beginning or end. The completed 13th cycle of the Long Count is much like our Gregorian calendar reaching its second millenni... (more)

How to Open (and Close) Your Sales Cycle

I recently hosted a webinar called Kick Your Demand Gen Up a Notch with Lori Wizdo of Forrester Research and Janelle Johnson of Act-On Software. As the name of the presentation suggests, we discussed ways companies can enhance their revenue-producing efforts across the entire sales cycle. While I hope you will download the webinar recording to get the full scope of information we shared, I want to highlight two points that nicely bookend the sales cycle. The first will help you sharpen your efforts to target leads at the top of the funnel, and the second will help you surmount th... (more)

Why B2B Buyers Are Like ‘The Bachelor’

One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus improving your quick wit and comedic timing.  (Plus, we also watch “Downton Abbey”, which makes you smarter just because it's English.) A few weeks ago, I was preparing for my presentation at the 2nd Annual Content Marketing Retreat in Langley, WA while enjoying my weekly dose of manufactured “reality s... (more)

Six Advantages of Progressive Forms for B2B Marketers

In B2B Marketing, gating premium content with forms is the practice for building in-house lead databases. Whether offering a white paper, eBook or Webinar, providing in-depth, expertise content your prospects want badly enough to fill out a form is a common lead generation challenge. But, even after the prospect has filled out one form, the challenge doesn’t end. The prospect must be nurtured and qualified as sales ready before marketers can prove they’ve contributed to demand generation goals. Progressive forms give marketers an edge. Let’s face it, requiring prospects to fill o... (more)