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Emily Mayfield

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Top Stories by Emily Mayfield

Marketing Automation: Lessons from the Trenches Webinar Highlights Last Thursday, we teamed up with DemandGen Report to host a Panel Discussion expanding on our latest whitepaper Marketing Automation: Lessons from the Trenches. The discussion prompted some great questions from the attendees and expanded on respondents’ comments and recommendations. If you’re looking at purchasing a Marketing Automation Solution in the next few months, I’d definitely encourage you to check out the on-demand version of the webinar. A few of the highlights from the discussion are: How does ease of use and implementation affect user experience & what can users expect?  Implementation is typically pretty painless. Most vendors have gotten pretty good at the process, and with the exception of one, most offer it for free. About 50% of users ran into hidden costs, such as building out new ... (more)

Six Advantages of Progressive Forms for B2B Marketers

In B2B Marketing, gating premium content with forms is the practice for building in-house lead databases. Whether offering a white paper, eBook or Webinar, providing in-depth, expertise content your prospects want badly enough to fill out a form is a common lead generation challenge. But, even after the prospect has filled out one form, the challenge doesn’t end. The prospect must be nurtured and qualified as sales ready before marketers can prove they’ve contributed to demand generation goals. Progressive forms give marketers an edge. Let’s face it, requiring prospects to fill o... (more)

Winter 2012 Continues the Tradition of Usability and Power

After much anticipation, we are pleased to announce Manticore Winter 2012, the latest version of the Manticore marketing automation platform. Winter 2012 is loaded with our latest advancements in marketing automation funcationality. Marketers will be able to take advantage of  customizable features for managing their daily work, reports and marketing assets, as well as a set of powerful email and landing page design capabilities and email testing tools. The most impressive feature is the brand-new design wizard for emails and landing pages. This tool is unique in that marketers ... (more)

The Yin and Yang of Content and Marketing Automation

Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing and marketing automation.  The focus of the discussion revolved around the symbiotic relationship between content and marketing automation . As more and more emphasis is placed on content, it is necessary to have the means to deliver it to a target audience. Jeff explains how having good content without the technology, or vise-versa is useless.  Additionally, Jeff touches on the recent release of Manticore Winter 2102 —th... (more)

2013: Prepare to Battle (for Market Share)

Dwight Eisenhower, World War II General and our 34th President, once said: In preparing for battle I have always found that plans are useless, but planning is indispensable. Have you started planning out your 2013 initiatives? Maybe you have some rough ideas of what you’d like to accomplish but have not taken the time to really put together a plan. Trying to look a year out is especially challenging if you have spent most of 2012 “behind the 8 ball”. Believe me, we’ve been there. Our 2012 plans took a big detour when we merged mid-year. In marketing, we dedicated a full quarter t... (more)