Why consolidation isn't a cure for the big picture challenges organizations
face with sales and marketing technology.
As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in
terms of IT spending by 2017, marketing technology has become big business,
attracting the attention of larger enterprise software providers. Analysts
expect the consolidation to continue as companies like IBM, Teradata and
others rush to acquire some form of marketing automation to augment their
existing solutions. With the entry of big business into this niche space, it
may be time to assess if these providers routinely develop solutions oriented
at all levels of business operations or if their position might influence the
shortsightedness with which they consider the needs of small and mid-sized
Consolidation is typical in the software business once an applicati... (more)
By now most people have heard about Gartner’s prediction that by 2017, the
CMO will be spending more on technology than the CIO. This is truly a
significant statistic that speaks volumes to the evolving roles of both the
Chief Marketing Officer and the Chief Information Officer. However, Gartner
offers up a different story in the CMO/CIO tale, one that could be the result
of such a drastic shift in digital spend: the Chief Digital Officer.
Due to the growing need to digitize all business functions, a new CXO has
been born. Gartner also predicts that “by 2015, 25 percent of organi... (more)
Last month, Sales Engine International was in San Francisco for the 2013
Sales 2.0 Conference. In a recent blog post, Sales Data from Sales 2.0
Conference, I discussed the 2013 Sales 2.0 Impact Report and the significant
data trends to be released at the conference. The much anticipated keynote
revealing the research did not disappoint.
Gerhard Gschwandtner, CEO and Founder of Selling Power, opened the conference
discussing the importance of Sales 2.0 technology in order to improve a
company’s sales engine (no, we did not pay him to use these words, though
we felt it was a nice ... (more)
It’s been said that content marketing is in the midst of a revolution right
now. I wholeheartedly agree. At the same time, I also firmly believe it is
important to note that the principles of the revolution are not exactly
As content marketers, we’re not re-inventing what content is, or how it
gets made. Rather, we are returning to a focus on content: how important it
is, how well it can be developed, how it can initiate a dialogue, how it can
hold someone’s interest, and how it can persuade. In re-focusing on
content, we are unpacking what content has meant to us... (more)
When Sales Engine chose to sponsor the Sales 2.0 Conference, we knew we would
be joining a strong community of sales experts and industry thought leaders.
We were particularly excited about some of the research Sales Dot Two, Inc.
had conducted to be revealed at the conference. At first we thought we had to
patiently wait for April, but while reading some of our favorite blogs,
Funnelholic and Radius Blog, we found some interesting and revealing posts.
Craig Rosenberg, consultant and author of Funnelholic, has been working with
Sales Dot Two, Inc. on their 2013 Sales 2.0 Impact R... (more)