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Emily Mayfield

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Top Stories by Emily Mayfield

As marketing experiences a sea change of responsibility with prospects taking control of their buying process, it becomes an imperative for marketers to retool marketing processes to help them shoulder the responsibilities of reaching farther across the funnel to help drive revenues. Gary Katz is doing extensive work in defining and championing Marketing Operations 2.0., determined that marketing can become a strategic partner integral to driving business sustainability. I’ve invited Gary to answer a few questions to help you gain some insight to the value Marketing Operations 2.0 can bring to your business. CD: As a level set for our readers, can you give us a definition of Marketing Operations 2.0? GK: Before I define Marketing Operations 2.0, let me give you a definition of Marketing Operations or MO: Marketing Operations is a systematic end-to-end operational d... (more)

3 Steps to Aligning Marketing and Sales

As B2B buyers leverage Web 2.0 and social media to streamline their purchasing processes, the line between marketing and sales as it relates to prospect interaction becomes blurred. Marketing must take on the early-stage lead/prospect communication that was once the sole responsibility of sales, and frequently the two groups must work together to nurture a buyer from lead to prospect to customer.  While challenging, it is possible to get marketing and sales on the same page.  Below I have outlined three steps that can move your organization towards marketing and sales alignment. ... (more)

Why B2B Buyers Are Like ‘The Bachelor’

One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus improving your quick wit and comedic timing.  (Plus, we also watch “Downton Abbey”, which makes you smarter just because it's English.) A few weeks ago, I was preparing for my presentation at the 2nd Annual Content Marketing Retreat in Langley, WA while enjoying my weekly dose of manufactured “reality s... (more)

A Match Made in the Cloud!

Have you heard our  BIG NEWS? Effective May 31, 2012, Manticore Technology and Sales Engine merged to form a new company that will operate as Sales Engine International! A Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. This merger became a natural evolution in our relationship as we saw an opportunity to join forces and combat an emerging problem in the world of de... (more)

Improving Your Social Skills: Top Social Media Tools

When we were little we were taught not to brag; not to call our friends early in the morning or after bedtime; and not to keep secrets. These childhood social skills – along with others – helped us maintain a positive image. In the world of social media, these rules still apply. If your profile posts only promote your products and services, your audience is already bored. If you’re making your posts while your target industry is otherwise engaged, they’ve quit listening. And if you’re using links in your posts that don’t guarantee arrival at a safe, virus-free destination, they’re... (more)